UK Base Yoga Studio
Personal Trainer (Online)
August 22, 2022
Local Lead Generation
April 25, 2022
**Due to employer rights, companies name and some data have been tampered
UK Yoga Studio (United Kingdom)
Our yoga client wishes to remain anonymous but agreed to still let us share her results over the past 30 days. The client came to us at the beginning with a small Google Ads campaign that was pulling about 4-8 leads per month. This was in June. By August we had a campaign built out and optimized and churning out leads steadily. To put into perspective what we’ve done, we’ve taken the client from 4-8 leads per month to (in the past 30 days) 55 leads! Massive improvement.
Our Proven High Converting Gym Landing Page To Drive Inbound Phone Calls And Form Submissions:
AdWords Campaign Data & Call Tracking Lead Data:
Our Approach & Strategy
Since we already do a lot of PPC management for fitness studios our strategy was simple. Use the existing data we have for successful clients who are just in a different location and apply that to this client. 2+2=4 guys, let’s not complicate things! Areas of focus for the client were: landing page creation/content, strong CTA’s (call to action), and a diverse group of small, broken down Adgroups/keywords focused around the client's specific services (unique to every client). Mix all that in with some location-based targeting and keywords and we have a smooth running campaign. Once the research phase was complete, we began to integrate the first round of changes to the client's unsuccessful Adwords campaign, Adgroups, Keywords, Geo-locations, Ad-extensions, Ad scheduling, and Ad copy. The first month's results were exciting for the client as you can imagine increasing your lead flow by 500+%.
32% Conversion Rate