Build and design a campaign, manage and optimize account
Optimize Google Search Campaigns
February 24, 2021
PPC ADVERTISING FOR A GROWING fITNESS CENTER
February 23, 2021
**Due to employer rights, companie's name and some data has been tampered
The goal of the project was to increase leads for a Canadian gym. By designing a landing page and offering various E-book tutorials, the site collected emails and mobile numbers (Lead generation) and then converted visitors into customers with various marketing programs (Lead Nutrition).
The most important steps taken by Google Ads for this project:
• Keyword research and competitor analysis
• Account management and ad optimization according to audience feedback
• Conversion rate of 17.7% with increasing quality score and target audience target
• Remarketing, Geographic Target
• The cost per click is $ 0.35
• ROI: 7400%
Industry: Fitness
Report: Dashboard design, daily
Project duration: 1 year
Tactics: search network
The goal of the project was to increase leads for a Canadian gym. By designing a landing page and offering various E-book tutorials, the site collected emails and mobile numbers (Lead generation) and then converted visitors into customers with various marketing programs (Lead Nutrition).
The most important steps taken by Google Ads for this project:
• Keyword research and competitor analysis
• Account management and ad optimization according to audience feedback
• Conversion rate of 17.7% with increasing quality score and target audience target
• Remarketing, Geographic Target
• The cost per click is $ 0.35
• ROI: 7400%
Industry: Fitness
Report: Dashboard design, daily
Project duration: 1 year
Tactics: search network
