Portfolio 2
Build and design a campaign, manage and optimize account
February 24, 2021

**Due to employer rights, companie's name and some data has been tampered
The goal of this project is to increase the number of files of membert for one of the fitness center in Los Angeles, USA.
In short, before running the ads and increasing the number of visitors, several dedicated pages for the project (Landing Pages) were designed to collect contact information from anonymous visitors. Afterwards, they were encouraged to use fitness packages by using marketing automation and retargeting campaigns by Google Ads and Facebook ads, and eventually the campaign was able to increase sales of this project by 42%.
The most important things I did as an account manager for this account:
• Research keywords with high income potential
• Optimize conversion rates from 12% to 18.5%
• Geographical targeting of marketing,
• Reduce the cost per click from $ 1.1 to $ 0.4
• ROI: 6500%
Industry: Fitness
Report: Dashboard design, daily
Project duration: 9 months ago
Tactics: search network, Display Banner, Facebook