Optimize Google Search Campaigns

Re-engineering of Google Account
February 24, 2021
Portfolio 2
Build and design a campaign, manage and optimize account
February 24, 2021
**Due to employer rights, companie's name and some data has been tampered

The goal of this project is to increase the sales of a health club in Australia.
The most important steps taken by Google Ads for this project:
• Optimize the campaign that was previously designed for this project
• Keyword research and competitor analysis
• Increase visits from 20,000 visits per month to 53,500 visits
• Marketing, age targeting
• ROI: 8400%
Industry: Fitness
Report: Dashboard design, daily
Project duration: from 3 months ago until now
Tactics: search network