Local Lead Generation
UK Base Yoga Studio
August 22, 2022
Lead Generation Campaigns for +40 Locations
April 17, 2022
**Due to employer rights, companie's name and some data has been tampered
Zelo Ads began managing this project (a sports retailer’s website) paid search (PPC) campaigns in December 2009. Part of their brief was to work to a set ROI with their budget and also to avoid bidding on any brand key terms. This made performance metrics on ROI a challenge, but one that we were confident to take on. One of the biggest challenges was ensuring we didn’t waste budget by advertising products that were out of stock on this website. Another challenge was managing additional product categories that were added to the site, so we set up an arrangement whereby new products were added to the campaign on notification. In order to maximise revenue and increase ROI, our strategy combined search funnels, keyword research, PPC, display campaigns and conversion rate optimisation (CRO). The most important steps taken by Google Ads for this project:
• 27.4% INCREASE IN CLICKS FROM ONLY 7.8% INCREASE IN SPEND
• 62.7% INCREASE IN CTR THROUGH KEYWORD TARGETING
• 230% INCREASE IN ROI
• 50% REDUCTION IN COST PER CONVERSION
• 100.39%INCREASE IN REVENUE
Industry: Fitness (Retail)
Report: Dashboard design, Monthly
Project duration: 2 Years
Tactics: search network, Display Banner, CRO
Zelo Ads began managing this project (a sports retailer’s website) paid search (PPC) campaigns in December 2009. Part of their brief was to work to a set ROI with their budget and also to avoid bidding on any brand key terms. This made performance metrics on ROI a challenge, but one that we were confident to take on. One of the biggest challenges was ensuring we didn’t waste budget by advertising products that were out of stock on this website. Another challenge was managing additional product categories that were added to the site, so we set up an arrangement whereby new products were added to the campaign on notification. In order to maximise revenue and increase ROI, our strategy combined search funnels, keyword research, PPC, display campaigns and conversion rate optimisation (CRO). The most important steps taken by Google Ads for this project:
• 27.4% INCREASE IN CLICKS FROM ONLY 7.8% INCREASE IN SPEND
• 62.7% INCREASE IN CTR THROUGH KEYWORD TARGETING
• 230% INCREASE IN ROI
• 50% REDUCTION IN COST PER CONVERSION
• 100.39%INCREASE IN REVENUE
Industry: Fitness (Retail)
Report: Dashboard design, Monthly
Project duration: 2 Years
Tactics: search network, Display Banner, CRO
