Re-engineering of Google Account

Lead Generation Campaigns for +40 Locations
April 17, 2022
Optimize Google Search Campaigns
February 24, 2021
**Due to employer rights, companie's name and some data has been tampered
The goal of the project was to increase the sales of a Canadian health club.
The most important steps taken by Google Ads for this project:
• Optimize the campaign that was previously designed for this site
• Keyword research and competitor analysis
• Optimize conversion rates from 9% to 18.6%
• Reduce the cost per click from $ 1.03 to $ 0.32
• ROI: 7800%
Industry: Fitness
Report: Dashboard design, daily
Project duration: 1 year
Tactics: search network, Display Banner, YouTube